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Held by 545 of 5,944 reporting institutions (97th percentile) — extremely crowded.
Data as of Q1 2026
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How management deployed cash over 10 years — and what it earned on reinvestment.
A reinvestment story — most cash went back into growth rather than to shareholders.
Reinvestment has been productive — operating income grew well per dollar put in. Current ROIC on all capital: 6%. Rough measure (includes maintenance capex).
Cash uses aggregated from the SEC cash-flow statement over 10 fiscal years. "Return on reinvestment" is a rough proxy — operating-income change ÷ cumulative CapEx + M&A — and includes maintenance capex. Educational — not a recommendation.
How much the company owes, how it's trended, and how comfortably it's serviced.
Cash of $399M covers the $7M due within a year 57.0× over. Scheduled principal only (excludes interest & revolver draws). As of 2025-12-31 (10-K).
Green ≤ 1.5× · amber ≤ 3× · red > 3× (leverage relative to cash earnings).
Coverage is adequate but not comfortable. Effective rate ~7.2% on $677M of debt.
Cash of $399M fully covers short-term debt of $7M.
Mostly long-term debt (balance-sheet current vs non-current split). See the maturity ladder above for the year-by-year repayment schedule.
Debt, cash, interest and equity from the SEC balance sheet & income statement. Effective rate = interest ÷ average debt. Maturity ladder from the SEC long-term-debt repayment schedule. Educational — not a recommendation.
EOD close · as of 2026-09-17
How a revenue dollar becomes profit — FY2025
Each value shows its share of revenue below it (common-size).
| Line Item | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $2.52B 100.0% | $1.36B 100.0% | $1.32B 100.0% | $653.6M 100.0% | $314.3M 100.0% | $130.7M 100.0% | $75.1M 100.0% | $52.6M 100.0% | $36.2M 100.0% | $22.8M 100.0% |
| Cost of Revenue | $1.25B 49.6% | $675.4M 49.8% | $684.9M 52.0% | $382.7M 58.6% | $186.1M 59.2% | $69.8M 53.4% | $43.8M 58.3% | $31.5M 60.0% | $20.7M 57.3% | $13.0M 57.3% |
| Cost of Products | — | — | — | — | — | — | — | — | $20.7M 57.3% | $13.0M 57.3% |
| Gross Profit | $1.27B 50.4% | $680.2M 50.2% | $633.1M 48.0% | $270.9M 41.4% | $128.2M 40.8% | $61.0M 46.6% | $31.3M 41.7% | $21.1M 40.0% | $15.4M 42.7% | $9.7M 42.7% |
| Research & Development | $2.4M 0.1% | $1.0M 0.1% | $1.7M 0.1% | $400K 0.1% | $1.0M 0.3% | $500K 0.4% | $341K 0.5% | $572K 1.1% | $360K 1.0% | $90K 0.4% |
| Selling, General & Admin | $798.8M 31.8% | $524.5M 38.7% | $366.8M 27.8% | $428.7M 65.6% | $132.3M 42.1% | $18.2M 13.9% | $11.6M 15.5% | $10.5M 19.9% | $6.9M 19.1% | $3.9M 17.1% |
| Total Operating Expenses | — | — | — | $428.7M 65.6% | $132.3M 42.1% | $53.1M 40.6% | $32.8M 43.6% | $31.7M 60.3% | $23.5M 65.0% | $12.6M 55.2% |
| Operating Income | $141.1M 5.6% | $155.7M 11.5% | $266.4M 20.2% | -$157.8M -24.1% | -$4.1M -1.3% | $7.9M 6.1% | -$1.4M -1.9% | -$10.6M -20.2% | -$8.1M -22.3% | -$2.8M -12.5% |
| Interest Expense | $49.0M 1.9% | $0 0.0% | $0 0.0% | — | — | — | $509K 0.7% | $174K 0.3% | $161K 0.4% | $229K 1.0% |
| Other Income (Expense), net | -$16.0M -0.6% | $39.3M 2.9% | $25.4M 1.9% | $5.1M 0.8% | $31K 0.0% | $728K 0.6% | $11.4M 15.2% | -$566K -1.1% | -$161K -0.4% | -$223K -1.0% |
| Pretax Income | $125.0M 5.0% | $195.1M 14.4% | $291.7M 22.1% | -$152.7M -23.4% | -$4.1M -1.3% | $8.6M 6.6% | $10.0M 13.3% | — | — | — |
| Income Tax Expense | $17.0M 0.7% | $50.0M 3.7% | $64.9M 4.9% | $34.6M 5.3% | -$8.0M -2.5% | $116K 0.1% | — | $0 0.0% | $0 0.0% | $0 0.0% |
| Net Income | $108.0M 4.3% | $145.1M 10.7% | $226.8M 17.2% | -$187.3M -28.7% | $3.9M 1.3% | $8.5M 6.5% | $10.0M 13.3% | -$11.2M -21.3% | -$8.2M -22.8% | -$3.1M -13.5% |
| Per Share | ||||||||||
| EPS (Basic) | $0.25 | $0.46 | $0.79 | $-0.88 | $0.02 | $0.12 | $0.16 | $-0.23 | — | — |
| EPS (Diluted) | $0.25 | $0.45 | $0.77 | $-0.88 | $0.02 | $0.11 | $0.16 | $-0.23 | — | — |
| Weighted Avg Shares (Basic) | 252.3M | 233.7M | 230.8M | 226.9M | 221.3M | 70.2M | 60.8M | 50.1M | — | — |
| Weighted Avg Shares (Diluted) | 254.9M | 237.4M | 237.0M | 226.9M | 233.1M | 74.4M | 64.2M | 50.1M | — | — |
Source: SEC EDGAR XBRL filings (annual, fiscal year). Quarterly flow items are derived from cumulative filings; balance-sheet figures are as-of each period end. Ratios and margins are computed, not reported.
Solve the discounted cash flow backwards, then stress-test the assumptions.
To be worth $28.34 today, the market must believe free cash flow compounds 14.5%/yr for a decade (off $229M normalized FCF).
The market's 14.5% is more conservative than its 6-yr track record.
2-stage DCF · 0.26B shares · net debt $278M
mean -657.6% · volatility σ 1666% · implied rate exceeded in 4/5 yrs
Central path = implied 14.5%/yr growth; shaded band = ±1σ (1666%) of this company's historical FCF volatility, widening with time. The wider the band, the less certain the growth.
Reverse DCF: rather than guessing a fair value, we solve for the growth the current price implies, then you stress-test the assumptions. Enterprise value of the FCF stream, less net debt, ÷ shares. Educational — not a recommendation.
Is the value real, and is the business safe? Academic scores + earnings quality + solvency, from SEC filings.
Safe > 2.99 · grey 1.81–2.99 · distress < 1.81
Eight indices comparing this year to last (receivables, margins, asset quality, growth, accruals, leverage). Above −1.78 suggests possible manipulation; below −2.22 is clean.
A screen, not proof — high growth alone can raise it.
Earnings are backed by cash (FCF ≥ net income) — high quality. Lower/negative accruals = higher quality (Sloan).
Interest coverage is thin — monitor; leverage rising year-over-year.
F-Score (0–9 fundamental momentum), Altman Z (distress risk), and Beneish M (earnings-manipulation screen) are academic models computed from the SEC filings. Screens and context — educational, not recommendations.
What the company returns to shareholders — and whether it's covered by cash.
No dividend to cover. Last year: $0 dividends + $6M buybacks = $6M returned on $323M FCF.
Yields use the latest fiscal-year dividends/buybacks over current market cap. Dividends and buybacks from the SEC cash-flow statement; payout coverage vs net income and free cash flow. Educational — not a recommendation.
Total shares institutions bought (green) vs sold (red) each quarter across all holders.
Inferred from quarter-over-quarter change in each fund's 13F position (new stakes count as buys, exits as sells). Not tick-level trades.
Top 40 institutional holders — bubble size is position value, color is the move since last quarter. Hover any holder for detail.
Drag any bubble to rearrange · size = dollar value of the position
Ranked against 229 sector peers with collected financials. Valuation from latest close × latest fiscal-year fundamentals; 13F conviction as of 2026-03-31.
Percentile is “goodness” within the peer set (100 = best). For valuation and leverage that means cheaper / less-levered ranks higher.
| Company | Mkt cap ▼ | P/E | EV/EBITDA | P/S | Rev gr | Gross | Net | ROE | ROIC | Net D/EBITDA | 13F |
|---|---|---|---|---|---|---|---|---|---|---|---|
| WMT | $858.2B | 39.4× | — | 1.2× | 4.7% | 24.9% | 3.1% | 22.0% | 15.5% | — | 4,273 |
| COST | $396.1B | 49.1× | 30.3× | 1.4× | 8.2% | 12.8% | 2.9% | 27.8% | 23.2% | 0.5× | 4,050 |
| KO | $378.1B | 28.9× | 24.8× | 7.9× | 1.9% | 61.6% | 27.3% | 40.7% | 40.7% | — | 3,427 |
| PG | $345.5B | 22.6× | 16.3× | 4.1× | 0.3% | 51.2% | 19.0% | 30.6% | 18.4% | 1.5× | 3,849 |
| PM | $298.3B | 26.4× | 17.4× | 7.3× | 7.3% | 67.1% | 27.9% | -114% | -115% | 0.0× | 2,744 |
| PEP | $183.9B | 22.4× | 15.0× | 2.0× | 2.3% | 54.1% | 8.8% | 40.4% | 11.8% | 3.3× | 3,404 |
| MO | $117.4B | 17.0× | 13.6× | 5.0× | -3.1% | 62.5% | 29.8% | -198% | 31.3% | 2.5× | 2,375 |
| MDLZ | $80.7B | 33.0× | 18.9× | 2.1× | 5.8% | 28.4% | 6.4% | 9.5% | 8.6% | 0.6× | 1,821 |
| TGT | $70.0B | 19.0× | 10.2× | 0.7× | -1.7% | 27.9% | 3.5% | 22.9% | 12.1% | 1.7× | 1,771 |
| CL | $69.7B | 33.1× | 19.4× | 3.4× | 1.4% | 60.1% | 10.5% | 3948% | 26.5% | 2.0× | 1,873 |
| MNST | $43.6B | — | 16.4× | 5.3× | 10.7% | 55.8% | 23.0% | 23.1% | 23.1% | — | 1,169 |
| KDP | $43.2B | 20.8× | 14.5× | 2.6× | 8.2% | 54.2% | 12.5% | 8.1% | 5.0% | 4.0× | 784 |
| FMX | $41.2B | — | — | — | — | — | — | — | — | — | 290 |
| ADM | $41.1B | 38.1× | — | 0.5× | -6.2% | 6.3% | 1.3% | 4.7% | 3.6% | — | 1,070 |
| JBS | $40.2B | — | — | — | — | — | — | — | — | — | 241 |
| KR | $39.9B | 39.7× | 10.0× | 0.3× | 0.4% | — | 0.7% | 17.1% | 4.7% | 3.0× | 1,327 |
| SYY | $38.4B | 21.1× | 9.6× | 0.5× | 3.2% | 18.4% | 2.2% | 99.9% | 99.9% | — | 1,489 |
| HSY | $34.6B | — | 20.3× | 3.0× | 4.4% | 33.5% | 7.6% | 19.0% | 9.3% | 2.5× | 1,406 |
| EL | $34.4B | — | 782.5× | 2.4× | -8.2% | 74.0% | -7.9% | -29.3% | -29.3% | 0.1× | 800 |
| KVUE | $34.2B | 23.5× | 11.6× | 2.3× | -2.1% | 58.1% | 9.7% | 13.7% | 12.0% | 0.5× | 967 |
| KMB | $32.6B | 16.2× | 10.3× | 2.0× | -2.1% | 36.0% | 12.3% | 135% | 92.0% | 0.2× | 1,585 |
| KHC | $29.3B | — | — | 1.2× | -3.5% | 33.3% | -23.4% | -14.0% | -14.0% | — | 1,059 |
| DG | $27.1B | 18.0× | 8.0× | 0.6× | 5.2% | 30.7% | 3.5% | 17.8% | 17.8% | — | 1,099 |
| KOF | $23.6B | — | — | — | — | — | — | — | — | — | 249 |
| CHD | $23.2B | 31.6× | 18.9× | 3.7× | 1.6% | 44.7% | 11.9% | 18.4% | 11.9% | 1.7× | 1,004 |
| CELH | $7.3B | 113.0× | 44.2× | 2.9× | 85.5% | 50.4% | 4.3% | 9.1% | 5.8% | 4.0× | 545 |
Peers = companies sharing CELH's sector (Consumer Defensive) with collected SEC financials. Multiples use the most recent end-of-day close and latest fiscal-year fundamentals (trailing, not forward). Missing cells mean the peer never reported that line item, has no collected price, or has a non-positive denominator. Not investment advice.
Total return (dividends reinvested) vs the market, from quarter-end prices.
Above 0 = ahead of the S&P 500 since the window start; below 0 = behind. Rising means it's pulling ahead.
How far the stock fell below its prior peak. Deeper, longer drawdowns = a rougher ride to the same return.
Quarter-end, dividend-adjusted (total return). Beta & volatility from quarterly returns (annualized). Benchmark is the S&P 500 (SPY total return). Annual returns compound the quarters ending in each calendar year; the first and last years in a window may be partial. Past performance doesn't predict future results.
EOD close · as of 2026-09-17
Where each multiple sits in its own 11-yr range · 48th pct blended
Dot = today · shaded = middle 50% · line = median. Lower percentile = cheaper vs its own 11-yr history.
Is the profit real, and how strong is the balance sheet?
FY2025 · every deduction from revenue to net income
DuPont — the three levers
Watch the leverage lever — a chunk of ROE comes from the balance sheet.
What the company owes vs. what it holds
Year-by-year maturities aren't in SEC companyfacts (footnote-only), so this shows the debt/cash structure and net leverage instead.
Latest year: profit growth vs revenue growth
Profit and sales moved in opposite directions this year.
Each line as % of revenue — the trend in color
| % of revenue | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|
| Cost of Revenue | 60.0 | 58.3 | 53.4 | 59.2 | 58.6 | 52.0 | 49.8 | 49.6 |
| Gross Profit | 40.0 | 41.7 | 46.6 | 40.8 | 41.4 | 48.0 | 50.2 | 50.4 |
| R&D | 1.1 | 0.5 | 0.4 | 0.3 | 0.1 | 0.1 | 0.1 | 0.1 |
| SG&A | 19.9 | 15.5 | 13.9 | 42.1 | 65.6 | 27.8 | 38.7 | 31.8 |
| Operating Income | -20.2 | -1.9 | 6.1 | -1.3 | -24.1 | 20.2 | 11.5 | 5.6 |
| Income Tax | 0.0 | — | 0.1 | -2.5 | 5.3 | 4.9 | 3.7 | 0.7 |
| Net Income | -21.3 | 13.3 | 6.5 | 1.3 | -28.7 | 17.2 | 10.7 | 4.3 |
Green = margin-favorable vs the row's own range · red = unfavorable.
The metrics that matter, over time
A 30-second read on CELH: price, valuation, headline fundamentals, and an auto-generated scorecard from SEC filings. Flags are rule-based signals, not recommendations.