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Held by 1,848 of 5,944 reporting institutions (100th percentile) — extremely crowded.
Data as of Q1 2026
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Total shares institutions bought (green) vs sold (red) each quarter across all holders.
Inferred from quarter-over-quarter change in each fund's 13F position (new stakes count as buys, exits as sells). Not tick-level trades.
Solve the discounted cash flow backwards, then stress-test the assumptions.
To be worth $36.36 today, the market must believe free cash flow compounds 2.3%/yr for a decade (off $4.0B normalized FCF).
The market's 2.3% is more optimistic than its 9-yr track record.
2-stage DCF · 1.48B shares (market data) · net debt $379M
mean 28.5% · volatility σ 118% · implied rate exceeded in 5/9 yrs
Central path = implied 2.3%/yr growth; shaded band = ±1σ (118%) of this company's historical FCF volatility, widening with time. The wider the band, the less certain the growth.
Reverse DCF: rather than guessing a fair value, we solve for the growth the current price implies, then you stress-test the assumptions. Enterprise value of the FCF stream, less net debt, ÷ shares. Educational — not a recommendation.
Top 40 institutional holders — bubble size is position value, color is the move since last quarter. Hover any holder for detail.
Drag any bubble to rearrange · size = dollar value of the position
Is the value real, and is the business safe? Academic scores + earnings quality + solvency, from SEC filings.
4/8 of the 9 checks — 1 couldn't be scored (see above), so the score is out of the 8 with data.
Insufficient balance-sheet detail (needs retained earnings, working capital, equity).
Eight indices comparing this year to last (receivables, margins, asset quality, growth, accruals, leverage). Above −1.78 suggests possible manipulation; below −2.22 is clean.
A screen, not proof — high growth alone can raise it.
Cash conversion lags reported earnings — watch accruals. Lower/negative accruals = higher quality (Sloan).
Coverage data unavailable.
F-Score (0–9 fundamental momentum), Altman Z (distress risk), and Beneish M (earnings-manipulation screen) are academic models computed from the SEC filings. Screens and context — educational, not recommendations.
What the company returns to shareholders — and whether it's covered by cash.
The dividend exceeds free cash flow (110%) — funded from the balance sheet or debt, a red flag if it persists. Last year: $2.4B dividends + $146M buybacks = $2.6B returned on $2.2B FCF.
Yields use the latest fiscal-year dividends/buybacks over current market cap. Dividends and buybacks from the SEC cash-flow statement; payout coverage vs net income and free cash flow. Educational — not a recommendation.
How management deployed cash over 10 years — and what it earned on reinvestment.
A cash-return story — far more went to shareholders than back into the business (mature, low-reinvestment).
Insufficient data. Current ROIC on all capital: 14%. Rough measure (includes maintenance capex).
Cash uses aggregated from the SEC cash-flow statement over 10 fiscal years. "Return on reinvestment" is a rough proxy — operating-income change ÷ cumulative CapEx + M&A — and includes maintenance capex. Educational — not a recommendation.
How much the company owes, how it's trended, and how comfortably it's serviced.
Cash of $7.6B covers all $3.5B of scheduled principal — no refinancing pressure. Scheduled principal only (excludes interest & revolver draws). As of 2026-05-31 (10-K).
Insufficient EBITDA/debt history.
Green ≤ 1.5× · amber ≤ 3× · red > 3× (leverage relative to cash earnings).
Interest expense isn't separately reported — often netted into “other income (expense), net.”
Cash of $7.6B fully covers short-term debt of $2.0B.
Mostly long-term debt (balance-sheet current vs non-current split). See the maturity ladder above for the year-by-year repayment schedule.
Debt, cash, interest and equity from the SEC balance sheet & income statement. Effective rate = interest ÷ average debt. Maturity ladder from the SEC long-term-debt repayment schedule. Educational — not a recommendation.
EOD close · as of 2026-09-17
No material risks flagged.
Is the profit real, and how strong is the balance sheet?
FY2026 · every deduction from revenue to net income
DuPont — the three levers
Watch the leverage lever — a chunk of ROE comes from the balance sheet.
What the company owes vs. what it holds
Year-by-year maturities aren't in SEC companyfacts (footnote-only), so this shows the debt/cash structure and net leverage instead.
Latest year: profit growth vs revenue growth
Operating leverage needs meaningful revenue change.
Each line as % of revenue — the trend in color
| % of revenue | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | FY2026 |
|---|---|---|---|---|---|---|---|---|
| Cost of Revenue | 55.3 | 56.6 | 55.2 | 54.0 | 56.5 | 55.4 | 57.3 | 57.1 |
| Gross Profit | 44.7 | 43.4 | 44.8 | 46.0 | 43.5 | 44.6 | 42.7 | 42.9 |
| SG&A | 32.5 | 35.1 | 29.2 | 31.7 | 32.0 | 32.3 | 34.7 | 34.7 |
| Income Tax | 2.0 | 0.9 | 2.1 | 1.3 | 2.2 | 1.9 | 1.4 | 1.7 |
| Net Income | 10.3 | 6.8 | 12.9 | 12.9 | 9.9 | 11.1 | 7.0 | 6.7 |
Green = margin-favorable vs the row's own range · red = unfavorable.
The metrics that matter, over time
A 30-second read on NKE: price, valuation, headline fundamentals, and an auto-generated scorecard from SEC filings. Flags are rule-based signals, not recommendations.
Total return (dividends reinvested) vs the market, from quarter-end prices.
Above 0 = ahead of the S&P 500 since the window start; below 0 = behind. Rising means it's pulling ahead.
How far the stock fell below its prior peak. Deeper, longer drawdowns = a rougher ride to the same return.
Quarter-end, dividend-adjusted (total return). Beta & volatility from quarterly returns (annualized). Benchmark is the S&P 500 (SPY total return). Annual returns compound the quarters ending in each calendar year; the first and last years in a window may be partial. Past performance doesn't predict future results.
EOD close · as of 2026-09-17
How a revenue dollar becomes profit — FY2026
Each value shows its share of revenue below it (common-size).
| Line Item | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $46.40B 100.0% | $46.31B 100.0% | $51.36B 100.0% | $51.22B 100.0% | $46.71B 100.0% | $44.54B 100.0% | $37.40B 100.0% | $39.12B 100.0% | $36.40B 100.0% | $34.35B 100.0% |
| Cost of Revenue | $26.49B 57.1% | $26.52B 57.3% | $28.48B 55.4% | $28.93B 56.5% | $25.23B 54.0% | $24.58B 55.2% | $21.16B 56.6% | $21.64B 55.3% | $20.44B 56.2% | $19.04B 55.4% |
| Cost of Products | — | — | — | — | — | — | — | — | $20.44B 56.2% | $19.04B 55.4% |
| Gross Profit | $19.91B 42.9% | $19.79B 42.7% | $22.89B 44.6% | $22.29B 43.5% | $21.48B 46.0% | $19.96B 44.8% | $16.24B 43.4% | $17.47B 44.7% | $15.96B 43.8% | $15.31B 44.6% |
| Selling, General & Admin | $16.11B 34.7% | $16.09B 34.7% | $16.58B 32.3% | $16.38B 32.0% | $14.80B 31.7% | $13.03B 29.2% | $13.13B 35.1% | $12.70B 32.5% | $11.51B 31.6% | $10.56B 30.8% |
| Interest & Investment Income | $278.0M 0.6% | $404.0M 0.9% | $430.0M 0.8% | $297.0M 0.6% | $94.0M 0.2% | — | — | — | — | — |
| Other Income (Expense), net | $53.0M 0.1% | $76.0M 0.2% | $228.0M 0.4% | $280.0M 0.5% | $181.0M 0.4% | -$14.0M -0.0% | -$139.0M -0.4% | $78.0M 0.2% | -$66.0M -0.2% | $196.0M 0.6% |
| Pretax Income | $3.90B 8.4% | $3.88B 8.4% | $6.70B 13.0% | $6.20B 12.1% | $6.65B 14.2% | $6.66B 15.0% | $2.89B 7.7% | $4.80B 12.3% | $4.33B 11.9% | $4.89B 14.2% |
| Income Tax Expense | $792.0M 1.7% | $666.0M 1.4% | $1.00B 1.9% | $1.13B 2.2% | $605.0M 1.3% | $934.0M 2.1% | $348.0M 0.9% | $772.0M 2.0% | $2.39B 6.6% | $646.0M 1.9% |
| Net Income | $3.11B 6.7% | $3.22B 7.0% | $5.70B 11.1% | $5.07B 9.9% | $6.05B 12.9% | $5.73B 12.9% | $2.54B 6.8% | $4.03B 10.3% | $1.93B 5.3% | $4.24B 12.3% |
| Per Share | ||||||||||
| EPS (Basic) | $2.10 | $2.17 | $3.76 | $3.27 | $3.83 | $3.64 | $1.63 | $2.55 | $1.19 | $2.56 |
| EPS (Diluted) | $2.10 | $2.16 | $3.73 | $3.23 | $3.75 | $3.56 | $1.60 | $2.49 | $1.17 | $2.51 |
| Weighted Avg Shares (Basic) | 1.48B | 1.48B | 1.52B | 1.55B | 1.58B | 1.57B | 1.56B | 1.58B | 1.62B | 1.66B |
| Weighted Avg Shares (Diluted) | 1.48B | 1.49B | 1.53B | 1.57B | 1.61B | 1.61B | 1.59B | 1.62B | 1.66B | 1.69B |
Source: SEC EDGAR XBRL filings (annual, fiscal year). Quarterly flow items are derived from cumulative filings; balance-sheet figures are as-of each period end. Ratios and margins are computed, not reported.
Ranked against 490 sector peers with collected financials. Valuation from latest close × latest fiscal-year fundamentals; 13F conviction as of 2026-03-31.
Percentile is “goodness” within the peer set (100 = best). For valuation and leverage that means cheaper / less-levered ranks higher.
| Company | Mkt cap ▼ | P/E | EV/EBITDA | P/S | Rev gr | Gross | Net | ROE | ROIC | Net D/EBITDA | 13F |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZN | $2.70T | — | — | — | — | — | — | 20.5% | 16.2% | — | 5,764 |
| TSLA | $1.37T | 339.1× | 145.5× | 14.5× | -2.9% | 18.0% | 4.0% | 4.6% | 4.2% | 0.9× | 4,029 |
| TM | $614.2B | 60.0× | 24.8× | 2.6× | 3.8% | 18.4% | 4.4% | 7.9% | 5.9% | 1.7× | 665 |
| PDD | $442.6B | 32.9× | 31.9× | 7.2× | 14.5% | 56.3% | 22.7% | 23.7% | 23.7% | — | 548 |
| HD | $301.3B | 21.3× | 14.3× | 1.8× | 3.2% | 33.3% | 8.6% | 110% | 22.8% | 2.0× | 3,970 |
| BABA | $201.7B | 135.7× | — | 1.4× | 8.1% | 39.8% | 10.1% | 9.8% | 9.8% | — | 1,298 |
| TJX | $140.1B | 26.0× | — | 2.3× | 7.1% | 31.0% | 9.1% | 53.9% | 42.1% | — | 2,608 |
| HTHT | $132.7B | 187.9× | 114.3× | — | — | — | — | 39.7% | 27.3% | 0.7× | 258 |
| SBUX | $109.9B | 59.3× | 26.8× | 3.0× | 2.8% | — | 5.0% | -22.9% | 23.3% | 3.4× | 2,252 |
| LOW | $108.9B | 16.4× | 12.0× | 1.3× | 3.1% | 33.5% | 7.7% | -67.1% | 22.3% | 3.2× | 2,591 |
| ABNB | $101.7B | — | 37.9× | 8.3× | 10.3% | 83.0% | 20.5% | 30.6% | 24.6% | 0.8× | 1,246 |
| MELI | $92.5B | 46.3× | — | 3.2× | 39.1% | 44.5% | 6.9% | 29.6% | 12.5% | — | 1,380 |
| MAR | $88.8B | 35.1× | 20.6× | 3.4× | 4.3% | — | 9.9% | -69.0% | -69.4% | 0.0× | 1,559 |
| LKNCY | $86.3B | 168.2× | 90.8× | 12.3× | 48.9% | — | 7.3% | 23.0% | 23.0% | — | 9 |
| GM | $78.3B | 26.5× | 3.9× | 0.4× | -1.3% | — | 1.5% | 4.4% | 4.4% | — | 1,447 |
| ROST | $74.0B | 34.7× | 22.0× | 3.3× | 7.7% | 27.7% | 9.4% | 34.7% | 27.8% | 0.5× | 1,276 |
| ORLY | $71.5B | 28.6× | 19.5× | 4.0× | 6.4% | 51.6% | 14.3% | -333% | 48.3% | 1.5× | 1,569 |
| HLT | $69.7B | 49.4× | 24.0× | 5.8× | 7.7% | — | 12.1% | -27.0% | -27.0% | — | 1,126 |
| RCL | $67.7B | 16.0× | — | 3.8× | 8.8% | 49.4% | 23.8% | 42.5% | 32.3% | — | 1,114 |
| SE | $62.0B | 40.2× | 24.6× | 2.7× | 36.4% | 44.7% | 6.9% | 12.6% | 12.6% | — | 718 |
| F | $54.2B | — | 4.5× | 0.3× | 1.2% | 6.8% | -4.4% | -22.7% | -22.7% | — | — |
| NKE | $53.9B | 17.3× | — | 1.2× | 0.2% | 42.9% | 6.7% | 20.9% | 13.6% | — | 1,848 |
| EBAY | $50.7B | 26.0× | 18.4× | 4.6× | 7.9% | 71.5% | 18.3% | 45.3% | 38.8% | 0.3× | 1,182 |
| AZO | $47.8B | 19.6× | 13.3× | 2.5× | 2.4% | 52.6% | 13.2% | -73.2% | 46.4% | 2.1× | 1,245 |
| CMG | $44.8B | 29.4× | 19.4× | 3.8× | 5.4% | — | 12.9% | 54.3% | 54.3% | 0.0× | 1,203 |
Peers = companies sharing NKE's sector (Consumer Cyclical) with collected SEC financials. Multiples use the most recent end-of-day close and latest fiscal-year fundamentals (trailing, not forward). Missing cells mean the peer never reported that line item, has no collected price, or has a non-positive denominator. Not investment advice.