Loading institutional data...
Loading institutional data...
Held by 260 of 5,944 reporting institutions (93th percentile) — extremely crowded.
Data as of Q1 2026
Loading snapshot...
Loading financials...
Loading valuation...
Loading quality & risk...
Loading dividends & returns...
Loading capital allocation...
Loading debt & leverage...
Loading performance...
Loading peer comparison...
Loading ownership map...
Loading crowding analysis...
Loading conviction analysis...
Loading buy/sell flow...
Loading ownership trends...
Loading top holders...
Loading top holders...
Total shares institutions bought (green) vs sold (red) each quarter across all holders.
Inferred from quarter-over-quarter change in each fund's 13F position (new stakes count as buys, exits as sells). Not tick-level trades.
EOD close · as of 2026-09-17
How a revenue dollar becomes profit — FY2025
Each value shows its share of revenue below it (common-size).
| Line Item | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.45B 100.0% | $1.33B 100.0% | $1.24B 100.0% | $1.17B 100.0% | $1.01B 100.0% | $816.6M 100.0% | $523.4M 100.0% | $431.4M 100.0% | — |
| Cost of Revenue | $925.2M 63.8% | $819.8M 61.6% | $789.3M 63.5% | $723.1M 61.9% | $595.8M 59.3% | $492.3M 60.3% | $306.1M 58.5% | $255.0M 59.1% | — |
| Gross Profit | $525.7M 36.2% | $511.6M 38.4% | $453.4M 36.5% | $445.6M 38.1% | $409.8M 40.7% | $324.3M 39.7% | $217.7M 41.6% | $182.9M 42.4% | — |
| Research & Development | $5.5M 0.4% | $5.4M 0.4% | $4.3M 0.3% | $4.1M 0.4% | $3.5M 0.3% | $4.0M 0.5% | $2.2M 0.4% | $2.5M 0.6% | — |
| Selling, General & Admin | $155.9M 10.7% | $129.7M 9.7% | $111.6M 9.0% | $103.8M 8.9% | $106.2M 10.6% | $106.3M 13.0% | $62.2M 11.9% | $49.4M 11.5% | — |
| Total Operating Expenses | $368.9M 25.4% | $305.1M 22.9% | $248.5M 20.0% | $242.8M 20.8% | $236.1M 23.5% | $246.1M 30.1% | $145.0M 27.7% | $115.5M 26.8% | — |
| Operating Income | $156.9M 10.8% | $206.5M 15.5% | $204.9M 16.5% | $202.8M 17.3% | $173.7M 17.3% | $78.2M 9.6% | $72.7M 13.9% | $67.4M 15.6% | — |
| Interest Expense | $23.2M 1.6% | $26.0M 2.0% | $30.1M 2.4% | $21.9M 1.9% | $31.6M 3.1% | $32.8M 4.0% | $13.6M 2.6% | $12.6M 2.9% | — |
| Interest & Investment Income | $2.7M 0.2% | $4.3M 0.3% | $1.1M 0.1% | $15K 0.0% | $84K 0.0% | $1.5M 0.2% | $3.8M 0.7% | $0 0.0% | — |
| Other Income (Expense), net | -$21.0M -1.4% | -$20.4M -1.5% | -$29.3M -2.4% | -$52.2M -4.5% | -$92.8M -9.2% | $740K 0.1% | -$81.2M -15.5% | -$46.0M -10.7% | — |
| Pretax Income | $135.9M 9.4% | $186.1M 14.0% | $175.7M 14.1% | $150.6M 12.9% | $80.9M 8.0% | $79.0M 9.7% | -$8.5M -1.6% | $21.3M 4.9% | — |
| Income Tax Expense | $32.3M 2.2% | $46.7M 3.5% | $42.1M 3.4% | $42.0M 3.6% | $40.0M 4.0% | $13.3M 1.6% | $16.7M 3.2% | -$16.1M -3.7% | — |
| Net Income | $103.6M 7.1% | $139.3M 10.5% | $133.6M 10.7% | $108.6M 9.3% | $40.9M 4.1% | $65.6M 8.0% | -$25.2M -4.8% | $37.4M 8.7% | $10.0M |
| Per Share | |||||||||
| EPS (Basic) | $1.03 | $1.39 | $1.34 | $1.10 | $0.43 | $0.70 | $-0.31 | $0.53 | — |
| EPS (Diluted) | $1.02 | $1.38 | $1.32 | $1.08 | $0.42 | $0.35 | $-0.31 | $0.51 | — |
| Weighted Avg Shares (Basic) | 100.7M | 99.9M | 99.4M | 98.8M | 95.7M | 94.0M | 80.7M | 70.6M | — |
| Weighted Avg Shares (Diluted) | 101.5M | 101.3M | 100.9M | 100.6M | 97.4M | 98.3M | 80.7M | 72.8M | — |
Source: SEC EDGAR XBRL filings (annual, fiscal year). Quarterly flow items are derived from cumulative filings; balance-sheet figures are as-of each period end. Ratios and margins are computed, not reported.
Solve the discounted cash flow backwards, then stress-test the assumptions.
To be worth $10.05 today, the market must believe free cash flow compounds -8.0%/yr for a decade (off $176M normalized FCF).
The market's -8.0% is more conservative than its 7-yr track record.
2-stage DCF · 0.10B shares · net debt $151M
mean 23.3% · volatility σ 52% · implied rate exceeded in 4/7 yrs
Central path = implied -8.0%/yr growth; shaded band = ±1σ (52%) of this company's historical FCF volatility, widening with time. The wider the band, the less certain the growth.
Reverse DCF: rather than guessing a fair value, we solve for the growth the current price implies, then you stress-test the assumptions. Enterprise value of the FCF stream, less net debt, ÷ shares. Educational — not a recommendation.
Is the value real, and is the business safe? Academic scores + earnings quality + solvency, from SEC filings.
Safe > 2.99 · grey 1.81–2.99 · distress < 1.81
Eight indices comparing this year to last (receivables, margins, asset quality, growth, accruals, leverage). Above −1.78 suggests possible manipulation; below −2.22 is clean.
A screen, not proof — high growth alone can raise it.
Earnings are backed by cash (FCF ≥ net income) — high quality. Lower/negative accruals = higher quality (Sloan).
Comfortably covers interest; leverage falling year-over-year.
F-Score (0–9 fundamental momentum), Altman Z (distress risk), and Beneish M (earnings-manipulation screen) are academic models computed from the SEC filings. Screens and context — educational, not recommendations.
What the company returns to shareholders — and whether it's covered by cash.
No dividend to cover. Last year: $0 dividends + $51M buybacks = $51M returned on $158M FCF.
Yields use the latest fiscal-year dividends/buybacks over current market cap. Dividends and buybacks from the SEC cash-flow statement; payout coverage vs net income and free cash flow. Educational — not a recommendation.
How management deployed cash over 9 years — and what it earned on reinvestment.
A reinvestment story — most cash went back into growth rather than to shareholders.
Reinvestment has been productive — operating income grew well per dollar put in. Current ROIC on all capital: 5%. Rough measure (includes maintenance capex).
Cash uses aggregated from the SEC cash-flow statement over 9 fiscal years. "Return on reinvestment" is a rough proxy — operating-income change ÷ cumulative CapEx + M&A — and includes maintenance capex. Educational — not a recommendation.
How much the company owes, how it's trended, and how comfortably it's serviced.
Cash of $98M covers the $0 due within a year 98468000.0× over. Scheduled principal only (excludes interest & revolver draws). As of 2025-08-30 (10-K).
Green ≤ 1.5× · amber ≤ 3× · red > 3× (leverage relative to cash earnings).
Interest is easily covered by operating profit. Effective rate ~9.3% on $249M of debt.
Cash vs short-term debt unavailable.
Mostly long-term debt (balance-sheet current vs non-current split). See the maturity ladder above for the year-by-year repayment schedule.
Debt, cash, interest and equity from the SEC balance sheet & income statement. Effective rate = interest ÷ average debt. Maturity ladder from the SEC long-term-debt repayment schedule. Educational — not a recommendation.
EOD close · as of 2026-09-17
No material risks flagged.
Is the profit real, and how strong is the balance sheet?
FY2025 · every deduction from revenue to net income
DuPont — the three levers
Returns are margin-driven, not leverage-driven — higher quality.
What the company owes vs. what it holds
Year-by-year maturities aren't in SEC companyfacts (footnote-only), so this shows the debt/cash structure and net leverage instead.
Latest year: profit growth vs revenue growth
Profit and sales moved in opposite directions this year.
Each line as % of revenue — the trend in color
| % of revenue | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|
| Cost of Revenue | 59.1 | 58.5 | 60.3 | 59.3 | 61.9 | 63.5 | 61.6 | 63.8 |
| Gross Profit | 42.4 | 41.6 | 39.7 | 40.7 | 38.1 | 36.5 | 38.4 | 36.2 |
| R&D | 0.6 | 0.4 | 0.5 | 0.3 | 0.4 | 0.3 | 0.4 | 0.4 |
| SG&A | 11.5 | 11.9 | 13.0 | 10.6 | 8.9 | 9.0 | 9.7 | 10.7 |
| Operating Income | 15.6 | 13.9 | 9.6 | 17.3 | 17.3 | 16.5 | 15.5 | 10.8 |
| Income Tax | -3.7 | 3.2 | 1.6 | 4.0 | 3.6 | 3.4 | 3.5 | 2.2 |
| Net Income | 8.7 | -4.8 | 8.0 | 4.1 | 9.3 | 10.7 | 10.5 | 7.1 |
Green = margin-favorable vs the row's own range · red = unfavorable.
The metrics that matter, over time
A 30-second read on SMPL: price, valuation, headline fundamentals, and an auto-generated scorecard from SEC filings. Flags are rule-based signals, not recommendations.
Top 40 institutional holders — bubble size is position value, color is the move since last quarter. Hover any holder for detail.
Drag any bubble to rearrange · size = dollar value of the position
Total return (dividends reinvested) vs the market, from quarter-end prices.
Above 0 = ahead of the S&P 500 since the window start; below 0 = behind. Rising means it's pulling ahead.
How far the stock fell below its prior peak. Deeper, longer drawdowns = a rougher ride to the same return.
Quarter-end, dividend-adjusted (total return). Beta & volatility from quarterly returns (annualized). Benchmark is the S&P 500 (SPY total return). Annual returns compound the quarters ending in each calendar year; the first and last years in a window may be partial. Past performance doesn't predict future results.
Ranked against 229 sector peers with collected financials. Valuation from latest close × latest fiscal-year fundamentals; 13F conviction as of 2026-03-31.
Percentile is “goodness” within the peer set (100 = best). For valuation and leverage that means cheaper / less-levered ranks higher.
| Company | Mkt cap ▼ | P/E | EV/EBITDA | P/S | Rev gr | Gross | Net | ROE | ROIC | Net D/EBITDA | 13F |
|---|---|---|---|---|---|---|---|---|---|---|---|
| WMT | $852.5B | 39.1× | — | 1.2× | 4.7% | 24.9% | 3.1% | 22.0% | 15.5% | — | 4,273 |
| COST | $396.2B | 49.1× | 30.3× | 1.4× | 8.2% | 12.8% | 2.9% | 27.8% | 23.2% | 0.5× | 4,050 |
| KO | $378.9B | 29.0× | 24.9× | 7.9× | 1.9% | 61.6% | 27.3% | 40.7% | 40.7% | — | 3,427 |
| PG | $346.8B | 22.7× | 16.4× | 4.1× | 0.3% | 51.2% | 19.0% | 30.6% | 18.4% | 1.5× | 3,849 |
| PM | $296.4B | 26.2× | 17.3× | 7.3× | 7.3% | 67.1% | 27.9% | -114% | -115% | 0.0× | 2,744 |
| PEP | $183.0B | 22.3× | 14.9× | 1.9× | 2.3% | 54.1% | 8.8% | 40.4% | 11.8% | 3.3× | 3,404 |
| MO | $116.7B | 16.9× | 13.6× | 5.0× | -3.1% | 62.5% | 29.8% | -198% | 31.3% | 2.5× | 2,375 |
| MDLZ | $80.3B | 32.8× | 18.9× | 2.1× | 5.8% | 28.4% | 6.4% | 9.5% | 8.6% | 0.6× | 1,821 |
| TGT | $72.4B | 19.7× | 10.5× | 0.7× | -1.7% | 27.9% | 3.5% | 22.9% | 12.1% | 1.7× | 1,771 |
| CL | $70.3B | 33.4× | 19.6× | 3.5× | 1.4% | 60.1% | 10.5% | 3948% | 26.5% | 2.0× | 1,873 |
| MNST | $43.5B | — | 16.4× | 5.3× | 10.7% | 55.8% | 23.0% | 23.1% | 23.1% | — | 1,169 |
| KDP | $42.7B | 20.5× | 14.3× | 2.6× | 8.2% | 54.2% | 12.5% | 8.1% | 5.0% | 4.0× | 784 |
| ADM | $42.6B | 39.5× | — | 0.5× | -6.2% | 6.3% | 1.3% | 4.7% | 3.6% | — | 1,070 |
| FMX | $41.0B | — | — | — | — | — | — | — | — | — | 290 |
| JBS | $39.7B | — | — | — | — | — | — | — | — | — | 241 |
| KR | $39.6B | 39.5× | 10.0× | 0.3× | 0.4% | — | 0.7% | 17.1% | 4.7% | 3.0× | 1,327 |
| SYY | $38.6B | 21.2× | 9.7× | 0.5× | 3.2% | 18.4% | 2.2% | 99.9% | 99.9% | — | 1,489 |
| KVUE | $34.2B | 23.5× | 11.7× | 2.3× | -2.1% | 58.1% | 9.7% | 13.7% | 12.0% | 0.5× | 967 |
| HSY | $34.1B | — | 20.1× | 2.9× | 4.4% | 33.5% | 7.6% | 19.0% | 9.3% | 2.5× | 1,406 |
| EL | $33.8B | — | 768.2× | 2.4× | -8.2% | 74.0% | -7.9% | -29.3% | -29.3% | 0.1× | 800 |
| KMB | $32.6B | 16.2× | 10.3× | 2.0× | -2.1% | 36.0% | 12.3% | 135% | 92.0% | 0.2× | 1,585 |
| KHC | $29.3B | — | — | 1.2× | -3.5% | 33.3% | -23.4% | -14.0% | -14.0% | — | 1,059 |
| DG | $27.5B | 18.2× | 8.1× | 0.6× | 5.2% | 30.7% | 3.5% | 17.8% | 17.8% | — | 1,099 |
| KOF | $23.6B | — | — | — | — | — | — | — | — | — | 249 |
| CHD | $23.1B | 31.5× | 18.8× | 3.7× | 1.6% | 44.7% | 11.9% | 18.4% | 11.9% | 1.7× | 1,004 |
| SMPL | $1.0B | 9.8× | 6.5× | 0.7× | 9.0% | 36.2% | 7.1% | 5.7% | 5.0% | 1.4× | 260 |
Peers = companies sharing SMPL's sector (Consumer Defensive) with collected SEC financials. Multiples use the most recent end-of-day close and latest fiscal-year fundamentals (trailing, not forward). Missing cells mean the peer never reported that line item, has no collected price, or has a non-positive denominator. Not investment advice.