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Held by 1,041 of 5,944 reporting institutions (99th percentile) — extremely crowded.
Data as of Q1 2026
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Total shares institutions bought (green) vs sold (red) each quarter across all holders.
Inferred from quarter-over-quarter change in each fund's 13F position (new stakes count as buys, exits as sells). Not tick-level trades.
Solve the discounted cash flow backwards, then stress-test the assumptions.
To be worth $543.73 today, the market must believe free cash flow compounds 9.7%/yr for a decade (off $1.0B normalized FCF).
The market's 9.7% is more conservative than its 9-yr track record.
2-stage DCF · 0.04B shares · net debt -$362M
mean 20.5% · volatility σ 32% · implied rate exceeded in 6/9 yrs
Central path = implied 9.7%/yr growth; shaded band = ±1σ (32%) of this company's historical FCF volatility, widening with time. The wider the band, the less certain the growth.
Reverse DCF: rather than guessing a fair value, we solve for the growth the current price implies, then you stress-test the assumptions. Enterprise value of the FCF stream, less net debt, ÷ shares. Educational — not a recommendation.
Top 40 institutional holders — bubble size is position value, color is the move since last quarter. Hover any holder for detail.
Drag any bubble to rearrange · size = dollar value of the position
EOD close · as of 2026-09-17
How a revenue dollar becomes profit — FY2026
Each value shows its share of revenue below it (common-size).
| Line Item | FY2026 | FY2026 | FY2025 | FY2023 | FY2022 | FY2021 | FY2021 | FY2020 | FY2019 | FY2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $12.39B 100.0% | $11.30B 100.0% | $11.21B 100.0% | $10.21B 100.0% | $8.63B 100.0% | $6.15B 100.0% | $7.40B 100.0% | $6.72B 100.0% | $5.88B 100.0% | $4.85B 100.0% |
| Cost of Revenue | $7.55B 60.9% | $6.91B 61.2% | $6.83B 60.9% | $6.16B 60.4% | $5.26B 61.0% | $4.20B 68.3% | $4.72B 63.8% | $4.31B 64.1% | $3.79B 64.4% | $3.11B 64.0% |
| Gross Profit | $4.85B 39.1% | $4.39B 38.8% | $4.38B 39.1% | $4.04B 39.6% | $3.37B 39.0% | $1.95B 31.7% | $2.68B 36.2% | $2.41B 35.9% | $2.10B 35.6% | $1.75B 36.0% |
| Selling, General & Admin | $3.30B 26.6% | $2.81B 24.9% | $2.69B 24.0% | $2.40B 23.5% | $2.06B 23.9% | $1.58B 25.7% | $1.76B 23.8% | $1.54B 22.9% | $1.29B 21.9% | $1.07B 22.1% |
| Operating Income | $1.53B 12.4% | $1.56B 13.9% | $1.68B 15.0% | $1.64B 16.1% | $1.30B 15.0% | $236.8M 3.8% | $901.1M 12.2% | $854.1M 12.7% | $785.3M 13.3% | $654.8M 13.5% |
| Pretax Income | $1.53B 12.4% | $1.58B 14.0% | $1.70B 15.1% | $1.64B 16.1% | $1.30B 15.0% | $231.1M 3.8% | $906.1M 12.2% | $859.1M 12.8% | $786.9M 13.4% | $655.7M 13.5% |
| Income Tax Expense | $373.9M 3.0% | $378.9M 3.4% | $404.6M 3.6% | $401.1M 3.9% | $310.0M 3.6% | $55.3M 0.9% | $200.2M 2.7% | $200.6M 3.0% | $231.6M 3.9% | $246.0M 5.1% |
| Net Income | $1.15B 9.3% | $1.20B 10.6% | $1.29B 11.5% | $1.24B 12.2% | $986.0M 11.4% | $175.8M 2.9% | $705.9M 9.5% | $658.6M 9.8% | $555.2M 9.4% | $409.8M 8.4% |
| Per Share | ||||||||||
| EPS (Basic) | $25.72 | $25.44 | $26.18 | $24.17 | $18.09 | $3.12 | $12.21 | $11.00 | $9.02 | $6.55 |
| EPS (Diluted) | $25.64 | $25.34 | $26.03 | $24.01 | $17.98 | $3.11 | $12.15 | $10.94 | $8.96 | $6.52 |
| Weighted Avg Shares (Basic) | 44.8M | 47.2M | 49.3M | 51.4M | 54.5M | 56.4M | 57.8M | 59.9M | 61.6M | 62.5M |
| Weighted Avg Shares (Diluted) | 45.0M | 47.4M | 49.6M | 51.7M | 54.8M | 56.6M | 58.1M | 60.2M | 62.0M | 62.9M |
Source: SEC EDGAR XBRL filings (annual, fiscal year). Quarterly flow items are derived from cumulative filings; balance-sheet figures are as-of each period end. Ratios and margins are computed, not reported.
Is the value real, and is the business safe? Academic scores + earnings quality + solvency, from SEC filings.
5/8 of the 9 checks — 1 couldn't be scored (see above), so the score is out of the 8 with data.
Safe > 2.99 · grey 1.81–2.99 · distress < 1.81
Eight indices comparing this year to last (receivables, margins, asset quality, growth, accruals, leverage). Above −1.78 suggests possible manipulation; below −2.22 is clean.
A screen, not proof — high growth alone can raise it.
Cash conversion lags reported earnings — watch accruals. Lower/negative accruals = higher quality (Sloan).
Coverage data unavailable.
F-Score (0–9 fundamental momentum), Altman Z (distress risk), and Beneish M (earnings-manipulation screen) are academic models computed from the SEC filings. Screens and context — educational, not recommendations.
What the company returns to shareholders — and whether it's covered by cash.
No dividend to cover. Last year: $0 dividends + $901M buybacks = $901M returned on $1.1B FCF.
Yields use the latest fiscal-year dividends/buybacks over current market cap. Dividends and buybacks from the SEC cash-flow statement; payout coverage vs net income and free cash flow. Educational — not a recommendation.
How management deployed cash over 10 years — and what it earned on reinvestment.
A cash-return story — far more went to shareholders than back into the business (mature, low-reinvestment).
Reinvestment has been productive — operating income grew well per dollar put in. Current ROIC on all capital: 40%. Rough measure (includes maintenance capex).
Cash uses aggregated from the SEC cash-flow statement over 10 fiscal years. "Return on reinvestment" is a rough proxy — operating-income change ÷ cumulative CapEx + M&A — and includes maintenance capex. Educational — not a recommendation.
How much the company owes, how it's trended, and how comfortably it's serviced.
Insufficient EBITDA/debt history.
Green ≤ 1.5× · amber ≤ 3× · red > 3× (leverage relative to cash earnings).
Interest expense isn't separately reported — often netted into “other income (expense), net.”
Cash of $424M fully covers short-term debt of $62M.
Mostly short-term debt (balance-sheet current vs non-current split). A year-by-year maturity schedule wasn't disclosed for this issuer.
Debt, cash, interest and equity from the SEC balance sheet & income statement. Effective rate = interest ÷ average debt. Educational — not a recommendation.
Total return (dividends reinvested) vs the market, from quarter-end prices.
Above 0 = ahead of the S&P 500 since the window start; below 0 = behind. Rising means it's pulling ahead.
How far the stock fell below its prior peak. Deeper, longer drawdowns = a rougher ride to the same return.
Quarter-end, dividend-adjusted (total return). Beta & volatility from quarterly returns (annualized). Benchmark is the S&P 500 (SPY total return). Annual returns compound the quarters ending in each calendar year; the first and last years in a window may be partial. Past performance doesn't predict future results.
EOD close · as of 2026-09-17
No material risks flagged.
Is the profit real, and how strong is the balance sheet?
FY2026 · every deduction from revenue to net income
DuPont — the three levers
Returns are margin-driven, not leverage-driven — higher quality.
What the company owes vs. what it holds
Year-by-year maturities aren't in SEC companyfacts (footnote-only), so this shows the debt/cash structure and net leverage instead.
Latest year: profit growth vs revenue growth
Profit and sales moved in opposite directions this year.
Each line as % of revenue — the trend in color
| % of revenue | FY2020 | FY2021 | FY2021 | FY2022 | FY2023 | FY2025 | FY2026 | FY2026 |
|---|---|---|---|---|---|---|---|---|
| Cost of Revenue | 64.1 | 63.8 | 68.3 | 61.0 | 60.4 | 60.9 | 61.2 | 60.9 |
| Gross Profit | 35.9 | 36.2 | 31.7 | 39.0 | 39.6 | 39.1 | 38.8 | 39.1 |
| SG&A | 22.9 | 23.8 | 25.7 | 23.9 | 23.5 | 24.0 | 24.9 | 26.6 |
| Operating Income | 12.7 | 12.2 | 3.8 | 15.0 | 16.1 | 15.0 | 13.9 | 12.4 |
| Income Tax | 3.0 | 2.7 | 0.9 | 3.6 | 3.9 | 3.6 | 3.4 | 3.0 |
| Net Income | 9.8 | 9.5 | 2.9 | 11.4 | 12.2 | 11.5 | 10.6 | 9.3 |
Green = margin-favorable vs the row's own range · red = unfavorable.
The metrics that matter, over time
A 30-second read on ULTA: price, valuation, headline fundamentals, and an auto-generated scorecard from SEC filings. Flags are rule-based signals, not recommendations.
Ranked against 490 sector peers with collected financials. Valuation from latest close × latest fiscal-year fundamentals; 13F conviction as of 2026-03-31.
Percentile is “goodness” within the peer set (100 = best). For valuation and leverage that means cheaper / less-levered ranks higher.
| Company | Mkt cap ▼ | P/E | EV/EBITDA | P/S | Rev gr | Gross | Net | ROE | ROIC | Net D/EBITDA | 13F |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZN | $2.70T | — | — | — | — | — | — | 20.5% | 16.2% | — | 5,764 |
| TSLA | $1.37T | 339.1× | 145.5× | 14.5× | -2.9% | 18.0% | 4.0% | 4.6% | 4.2% | 0.9× | 4,029 |
| TM | $614.2B | 60.0× | 24.8× | 2.6× | 3.8% | 18.4% | 4.4% | 7.9% | 5.9% | 1.7× | 665 |
| PDD | $442.6B | 32.9× | 31.9× | 7.2× | 14.5% | 56.3% | 22.7% | 23.7% | 23.7% | — | 548 |
| HD | $301.3B | 21.3× | 14.3× | 1.8× | 3.2% | 33.3% | 8.6% | 110% | 22.8% | 2.0× | 3,970 |
| BABA | $201.7B | 135.7× | — | 1.4× | 8.1% | 39.8% | 10.1% | 9.8% | 9.8% | — | 1,298 |
| TJX | $140.1B | 26.0× | — | 2.3× | 7.1% | 31.0% | 9.1% | 53.9% | 42.1% | — | 2,608 |
| HTHT | $132.7B | 187.9× | 114.3× | — | — | — | — | 39.7% | 27.3% | 0.7× | 258 |
| SBUX | $109.9B | 59.3× | 26.8× | 3.0× | 2.8% | — | 5.0% | -22.9% | 23.3% | 3.4× | 2,252 |
| LOW | $108.9B | 16.4× | 12.0× | 1.3× | 3.1% | 33.5% | 7.7% | -67.1% | 22.3% | 3.2× | 2,591 |
| ABNB | $101.7B | — | 37.9× | 8.3× | 10.3% | 83.0% | 20.5% | 30.6% | 24.6% | 0.8× | 1,246 |
| MELI | $92.5B | 46.3× | — | 3.2× | 39.1% | 44.5% | 6.9% | 29.6% | 12.5% | — | 1,380 |
| MAR | $88.8B | 35.1× | 20.6× | 3.4× | 4.3% | — | 9.9% | -69.0% | -69.4% | 0.0× | 1,559 |
| LKNCY | $86.3B | 168.2× | 90.8× | 12.3× | 48.9% | — | 7.3% | 23.0% | 23.0% | — | 9 |
| GM | $78.3B | 26.5× | 3.9× | 0.4× | -1.3% | — | 1.5% | 4.4% | 4.4% | — | 1,447 |
| ROST | $74.0B | 34.7× | 22.0× | 3.3× | 7.7% | 27.7% | 9.4% | 34.7% | 27.8% | 0.5× | 1,276 |
| ORLY | $71.5B | 28.6× | 19.5× | 4.0× | 6.4% | 51.6% | 14.3% | -333% | 48.3% | 1.5× | 1,569 |
| HLT | $69.7B | 49.4× | 24.0× | 5.8× | 7.7% | — | 12.1% | -27.0% | -27.0% | — | 1,126 |
| RCL | $67.7B | 16.0× | — | 3.8× | 8.8% | 49.4% | 23.8% | 42.5% | 32.3% | — | 1,114 |
| SE | $62.0B | 40.2× | 24.6× | 2.7× | 36.4% | 44.7% | 6.9% | 12.6% | 12.6% | — | 718 |
| F | $54.2B | — | 4.5× | 0.3× | 1.2% | 6.8% | -4.4% | -22.7% | -22.7% | — | — |
| NKE | $53.9B | 17.3× | — | 1.2× | 0.2% | 42.9% | 6.7% | 20.9% | 13.6% | — | 1,848 |
| EBAY | $50.7B | 26.0× | 18.4× | 4.6× | 7.9% | 71.5% | 18.3% | 45.3% | 38.8% | 0.3× | 1,182 |
| AZO | $47.8B | 19.6× | 13.3× | 2.5× | 2.4% | 52.6% | 13.2% | -73.2% | 46.4% | 2.1× | 1,245 |
| CMG | $44.8B | 29.4× | 19.4× | 3.8× | 5.4% | — | 12.9% | 54.3% | 54.3% | 0.0× | 1,203 |
| ULTA | $24.0B | 21.2× | 12.9× | 1.9× | 9.7% | 39.1% | 9.3% | 41.1% | 40.3% | 0.0× | 1,041 |
Peers = companies sharing ULTA's sector (Consumer Cyclical) with collected SEC financials. Multiples use the most recent end-of-day close and latest fiscal-year fundamentals (trailing, not forward). Missing cells mean the peer never reported that line item, has no collected price, or has a non-positive denominator. Not investment advice.