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Held by 257 of 5,944 reporting institutions (93th percentile) — extremely crowded.
Data as of Q1 2026
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Total shares institutions bought (green) vs sold (red) each quarter across all holders.
Inferred from quarter-over-quarter change in each fund's 13F position (new stakes count as buys, exits as sells). Not tick-level trades.
Top 40 institutional holders — bubble size is position value, color is the move since last quarter. Hover any holder for detail.
Drag any bubble to rearrange · size = dollar value of the position
Solve the discounted cash flow backwards, then stress-test the assumptions.
To be worth $11.70 today, the market must believe free cash flow compounds 1.4%/yr for a decade (off $38M normalized FCF).
2-stage DCF · 0.04B shares · net debt -$49M
mean -496.1% · volatility σ 854% · implied rate exceeded in 0/5 yrs
Central path = implied 1.4%/yr growth; shaded band = ±1σ (854%) of this company's historical FCF volatility, widening with time. The wider the band, the less certain the growth.
Reverse DCF: rather than guessing a fair value, we solve for the growth the current price implies, then you stress-test the assumptions. Enterprise value of the FCF stream, less net debt, ÷ shares. Educational — not a recommendation.
Is the value real, and is the business safe? Academic scores + earnings quality + solvency, from SEC filings.
2/8 of the 9 checks — 1 couldn't be scored (see above), so the score is out of the 8 with data.
Safe > 2.99 · grey 1.81–2.99 · distress < 1.81
Eight indices comparing this year to last (receivables, margins, asset quality, growth, accruals, leverage). Above −1.78 suggests possible manipulation; below −2.22 is clean.
A screen, not proof — high growth alone can raise it.
Cash conversion lags reported earnings — watch accruals. Lower/negative accruals = higher quality (Sloan).
Comfortably covers interest.
F-Score (0–9 fundamental momentum), Altman Z (distress risk), and Beneish M (earnings-manipulation screen) are academic models computed from the SEC filings. Screens and context — educational, not recommendations.
What the company returns to shareholders — and whether it's covered by cash.
No dividend to cover. Last year: $0 dividends + $0 buybacks = $0 returned on -$48M FCF.
Yields use the latest fiscal-year dividends/buybacks over current market cap. Dividends and buybacks from the SEC cash-flow statement; payout coverage vs net income and free cash flow. Educational — not a recommendation.
How management deployed cash over 8 years — and what it earned on reinvestment.
A reinvestment story — most cash went back into growth rather than to shareholders.
Reinvestment has been productive — operating income grew well per dollar put in. Current ROIC on all capital: 19%. Rough measure (includes maintenance capex).
Cash uses aggregated from the SEC cash-flow statement over 8 fiscal years. "Return on reinvestment" is a rough proxy — operating-income change ÷ cumulative CapEx + M&A — and includes maintenance capex. Educational — not a recommendation.
How much the company owes, how it's trended, and how comfortably it's serviced.
Cash of $49M covers all $10M of scheduled principal — no refinancing pressure. Scheduled principal only (excludes interest & revolver draws). As of 2020-06-28 (10-Q).
Insufficient EBITDA/debt history.
Green ≤ 1.5× · amber ≤ 3× · red > 3× (leverage relative to cash earnings).
Interest is easily covered by operating profit.
Cash vs short-term debt unavailable.
Short-term / long-term split not separately reported.
Debt, cash, interest and equity from the SEC balance sheet & income statement. Effective rate = interest ÷ average debt. Maturity ladder from the SEC long-term-debt repayment schedule. Educational — not a recommendation.
EOD close · as of 2026-09-17
Is the profit real, and how strong is the balance sheet?
FY2025 · every deduction from revenue to net income
DuPont — the three levers
Returns are margin-driven, not leverage-driven — higher quality.
What the company owes vs. what it holds
Year-by-year maturities aren't in SEC companyfacts (footnote-only), so this shows the debt/cash structure and net leverage instead.
Latest year: profit growth vs revenue growth
High operating leverage: profit moved 1.5× as fast as sales — great in an upturn, painful in a downturn.
Each line as % of revenue — the trend in color
| % of revenue | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|
| Cost of Revenue | 67.4 | 69.5 | 65.2 | 68.2 | 69.8 | 65.6 | 62.1 | 62.4 |
| Gross Profit | 32.6 | 30.5 | 34.8 | 31.8 | 30.2 | 34.4 | 37.9 | 37.6 |
| SG&A | 18.2 | 21.0 | 22.1 | 22.2 | 21.3 | 21.6 | 22.1 | 21.0 |
| Operating Income | 6.3 | 2.4 | 5.7 | 0.0 | 0.6 | 7.0 | 10.5 | 11.6 |
| Income Tax | 0.7 | 0.8 | 1.3 | -0.8 | 0.4 | 1.4 | 2.3 | 3.3 |
| Net Income | 5.4 | 1.7 | 4.1 | 0.9 | 0.3 | 5.4 | 8.8 | 8.7 |
Green = margin-favorable vs the row's own range · red = unfavorable.
The metrics that matter, over time
A 30-second read on VITL: price, valuation, headline fundamentals, and an auto-generated scorecard from SEC filings. Flags are rule-based signals, not recommendations.
EOD close · as of 2026-09-17
How a revenue dollar becomes profit — FY2025
Each value shows its share of revenue below it (common-size).
| Line Item | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $759.4M 100.0% | $606.3M 100.0% | $471.9M 100.0% | $362.1M 100.0% | $260.9M 100.0% | $214.3M 100.0% | $140.7M 100.0% | $106.7M 100.0% |
| Cost of Revenue | $473.8M 62.4% | $376.4M 62.1% | $309.5M 65.6% | $252.6M 69.8% | $178.0M 68.2% | $139.8M 65.2% | $97.9M 69.5% | $71.9M 67.4% |
| Gross Profit | $285.7M 37.6% | $229.9M 37.9% | $162.3M 34.4% | $109.4M 30.2% | $82.9M 31.8% | $74.5M 34.8% | $42.9M 30.5% | $34.8M 32.6% |
| Selling, General & Admin | $159.4M 21.0% | $133.9M 22.1% | $101.7M 21.6% | $77.2M 21.3% | $57.9M 22.2% | $47.4M 22.1% | $29.5M 21.0% | $19.4M 18.2% |
| Total Operating Expenses | $197.3M 26.0% | $166.4M 27.4% | $129.1M 27.4% | $107.3M 29.6% | $82.8M 31.8% | $62.3M 29.1% | $39.5M 28.1% | $28.1M 26.3% |
| Operating Income | $88.4M 11.6% | $63.6M 10.5% | $33.3M 7.0% | $2.1M 0.6% | $52K 0.0% | $12.2M 5.7% | $3.4M 2.4% | $6.8M 6.3% |
| Interest Expense | $874K 0.1% | $1.0M 0.2% | $782K 0.2% | $114K 0.0% | $52K 0.0% | $488K 0.2% | $349K 0.2% | $424K 0.4% |
| Other Income (Expense), net | $2.9M 0.4% | $4.0M 0.7% | -$1.1M -0.2% | $727K 0.2% | $302K 0.1% | -$574K -0.3% | $1.1M 0.8% | -$415K -0.4% |
| Pretax Income | $91.3M 12.0% | $67.5M 11.1% | $32.2M 6.8% | $2.8M 0.8% | $354K 0.1% | $11.7M 5.4% | $4.4M 3.1% | $6.4M 6.0% |
| Income Tax Expense | $25.0M 3.3% | $14.2M 2.3% | $6.6M 1.4% | $1.6M 0.4% | -$2.0M -0.8% | $2.8M 1.3% | $1.1M 0.8% | $723K 0.7% |
| Net Income | $66.3M 8.7% | $53.4M 8.8% | $25.6M 5.4% | $1.2M 0.3% | $2.4M 0.9% | $8.8M 4.1% | $2.4M 1.7% | $5.8M 5.4% |
| Per Share | ||||||||
| EPS (Basic) | $1.49 | $1.25 | $0.62 | $0.03 | $0.06 | $0.31 | $0.09 | $0.22 |
| EPS (Diluted) | $1.44 | $1.18 | $0.59 | $0.03 | $0.06 | $0.27 | $0.07 | $0.16 |
| Weighted Avg Shares (Basic) | 44.6M | 42.8M | 41.2M | 40.6M | 40.0M | 28.7M | 25.9M | 25.8M |
| Weighted Avg Shares (Diluted) | 46.0M | 45.1M | 43.3M | 43.5M | 43.3M | 32.9M | 36.1M | 35.3M |
Source: SEC EDGAR XBRL filings (annual, fiscal year). Quarterly flow items are derived from cumulative filings; balance-sheet figures are as-of each period end. Ratios and margins are computed, not reported.
Total return (dividends reinvested) vs the market, from quarter-end prices.
Above 0 = ahead of the S&P 500 since the window start; below 0 = behind. Rising means it's pulling ahead.
How far the stock fell below its prior peak. Deeper, longer drawdowns = a rougher ride to the same return.
Quarter-end, dividend-adjusted (total return). Beta & volatility from quarterly returns (annualized). Benchmark is the S&P 500 (SPY total return). Annual returns compound the quarters ending in each calendar year; the first and last years in a window may be partial. Past performance doesn't predict future results.
Ranked against 229 sector peers with collected financials. Valuation from latest close × latest fiscal-year fundamentals; 13F conviction as of 2026-03-31.
Percentile is “goodness” within the peer set (100 = best). For valuation and leverage that means cheaper / less-levered ranks higher.
| Company | Mkt cap ▼ | P/E | EV/EBITDA | P/S | Rev gr | Gross | Net | ROE | ROIC | Net D/EBITDA | 13F |
|---|---|---|---|---|---|---|---|---|---|---|---|
| WMT | $858.2B | 39.4× | — | 1.2× | 4.7% | 24.9% | 3.1% | 22.0% | 15.5% | — | 4,273 |
| COST | $396.1B | 49.1× | 30.3× | 1.4× | 8.2% | 12.8% | 2.9% | 27.8% | 23.2% | 0.5× | 4,050 |
| KO | $378.1B | 28.9× | 24.8× | 7.9× | 1.9% | 61.6% | 27.3% | 40.7% | 40.7% | — | 3,427 |
| PG | $345.5B | 22.6× | 16.3× | 4.1× | 0.3% | 51.2% | 19.0% | 30.6% | 18.4% | 1.5× | 3,849 |
| PM | $298.3B | 26.4× | 17.4× | 7.3× | 7.3% | 67.1% | 27.9% | -114% | -115% | 0.0× | 2,744 |
| PEP | $183.9B | 22.4× | 15.0× | 2.0× | 2.3% | 54.1% | 8.8% | 40.4% | 11.8% | 3.3× | 3,404 |
| MO | $117.4B | 17.0× | 13.6× | 5.0× | -3.1% | 62.5% | 29.8% | -198% | 31.3% | 2.5× | 2,375 |
| MDLZ | $80.7B | 33.0× | 18.9× | 2.1× | 5.8% | 28.4% | 6.4% | 9.5% | 8.6% | 0.6× | 1,821 |
| TGT | $70.0B | 19.0× | 10.2× | 0.7× | -1.7% | 27.9% | 3.5% | 22.9% | 12.1% | 1.7× | 1,771 |
| CL | $69.7B | 33.1× | 19.4× | 3.4× | 1.4% | 60.1% | 10.5% | 3948% | 26.5% | 2.0× | 1,873 |
| MNST | $43.6B | — | 16.4× | 5.3× | 10.7% | 55.8% | 23.0% | 23.1% | 23.1% | — | 1,169 |
| KDP | $43.2B | 20.8× | 14.5× | 2.6× | 8.2% | 54.2% | 12.5% | 8.1% | 5.0% | 4.0× | 784 |
| FMX | $41.2B | — | — | — | — | — | — | — | — | — | 290 |
| ADM | $41.1B | 38.1× | — | 0.5× | -6.2% | 6.3% | 1.3% | 4.7% | 3.6% | — | 1,070 |
| JBS | $40.2B | — | — | — | — | — | — | — | — | — | 241 |
| KR | $39.9B | 39.7× | 10.0× | 0.3× | 0.4% | — | 0.7% | 17.1% | 4.7% | 3.0× | 1,327 |
| SYY | $38.4B | 21.1× | 9.6× | 0.5× | 3.2% | 18.4% | 2.2% | 99.9% | 99.9% | — | 1,489 |
| HSY | $34.6B | — | 20.3× | 3.0× | 4.4% | 33.5% | 7.6% | 19.0% | 9.3% | 2.5× | 1,406 |
| EL | $34.4B | — | 782.5× | 2.4× | -8.2% | 74.0% | -7.9% | -29.3% | -29.3% | 0.1× | 800 |
| KVUE | $34.2B | 23.5× | 11.6× | 2.3× | -2.1% | 58.1% | 9.7% | 13.7% | 12.0% | 0.5× | 967 |
| KMB | $32.6B | 16.2× | 10.3× | 2.0× | -2.1% | 36.0% | 12.3% | 135% | 92.0% | 0.2× | 1,585 |
| KHC | $29.3B | — | — | 1.2× | -3.5% | 33.3% | -23.4% | -14.0% | -14.0% | — | 1,059 |
| DG | $27.1B | 18.0× | 8.0× | 0.6× | 5.2% | 30.7% | 3.5% | 17.8% | 17.8% | — | 1,099 |
| KOF | $23.6B | — | — | — | — | — | — | — | — | — | 249 |
| CHD | $23.2B | 31.6× | 18.9× | 3.7× | 1.6% | 44.7% | 11.9% | 18.4% | 11.9% | 1.7× | 1,004 |
| VITL | $449M | 7.0× | 4.1× | 0.6× | 25.3% | 37.6% | 8.7% | 18.9% | 18.9% | — | 257 |
Peers = companies sharing VITL's sector (Consumer Defensive) with collected SEC financials. Multiples use the most recent end-of-day close and latest fiscal-year fundamentals (trailing, not forward). Missing cells mean the peer never reported that line item, has no collected price, or has a non-positive denominator. Not investment advice.